Link building has always been a social game

There has been plenty of buzz lately in the seo community about how social factors are going to take over from links when it comes ranking a website. How true this is we are yet to see but what many people forget is that link building has always been a social activity anyway, that’s because in order to get a good link you have to deal with real people. If you can get a link without a real person approving it in some way then it’s probably worthless since everyone will be exploiting it.




Usually the link building process starts out with some sort of contact with another webmaster and it’s usually in the form of an email. The thing is if a webmaster has a quality site then they probably get hundreds of standard “out of the box” link requests every month all starting with “Dear website owner”. If you can’t say something unique in your contact email then how likely is it that your website has anything worth linking to?

Follow the rules and get results

Many webmasters who do accept guest posts have specific requirements for the content that they will accept, i.e. it may have to be a certain length, on a specific topic or come with photos etc. The point is that whatever they are asking for you need to give them that and more, it’s their site after all and why should they accept less? When you show you’ve spent some time to deliver what’s really required then you can stand above a crowd of hundreds of other requests. My main point is that you want to make it as easy as possible for the target webmaster to put up your link, when there is a quality link at stake its always worth putting in the effort. Every week in the webmaster world there seems to be a new “system” for building automated links and I think this has made the idea of spending a few hours to get one link strange to webmasters.

Many link builders have embraced the concept of sending out thousands of emails to random sites in the hope that just a few people will reply. This has never made sense to me as just a few well targeted contacts to webmasters who are looking for content right now can be much more time and cost effective. For example a great place to find webmasters who want quality content today is myblogguest, here you have webmasters who get the concept already and if you can give them exactly what they want you can have a link up fast. I’ve spent so much time emailing random people and often you spend more time explaining why a link swap/guest post is beneficial to both parties than creating the actual content. Quality over quantity is important when it come to requests as well as the actual link received.

Find people who are active now!

Getting in contact with a real person also lets you know that the blog/site is active and open to the idea of giving you a link. There are so many dead (or dying) sites on the web where any contact made effectively going no-where, you need to filter these places out by looking for the social signals that the webmaster is interested now, i.e. a forum post or facebook status. I have to admit I have quite a few sites I am no longer interested in working on too but this wouldn’t be obvious if you just landed on the homepage.

So as mentioned the right social skills are important with it comes to links as there is always a person in control at the end of any potential request. But if you can give that person exactly what they are looking for then you make the whole process easier for everyone. I hope this article has helped if you’re trying to promote your site online.

This is a guest post by Paul who teaches people how to earn money using the net.

3 Important Factors To Enhance Organic Traffic

This is a guest post by Brian Nixon from Pitstop Media , a SEO Company

As an SEO company, we take pride in helping businesses generate organic traffic to their websites. It takes time to build traffic and even more time to build a successful online business, but it’s doable.

Web traffic is the lifeblood of any business that is done online. In the offline world, you need to invest a tone of dollars to advertise your brick and mortar business. On the internet, you may not invest so much in advertising – if you’re savvy. You can optimize blog pages to attract buyers and prospects without spending a dime – but you need to invest a pool of your precious time. Isn’t it better?



Ranking on Google first page is determined by various factors. Three of these are important and I want to share them with you. 

The Keyword Factor

Keywords are the terms used by prospects and consumers to conduct searches on search engines like Google, Yahoo and Bing. These terms are important data when building and optimizing web pages. It brings the searcher to your website when properly initiated. But it’s easier said than done – you’ve to choose the right keywords.

Research various terms your product and services would be targeting. Google keyword tool is the first you can use. It’ll suggest 100 relevant key phrases that your target audience is using to locate you.

However, to stay out of competition and attract a handful of rich traffic organically, you need to research long-tail key phrases and optimize for them. A long-tail key term contains three or more words. They usually have low search volumes but it easier to rank for. 

The Content Factor

The second SEO factor that imparts a webpage is the content. Around the web – quality content has become a cliché and it seems the real meaning is gone. But we can’t stop talking about it. “Quality content is still king!”

But the question is: what makes a quality content?

We’ve asked ourselves these questions several times. And this prompted us to delve into in-depth research. Interestingly, we were able to pinpoint what makes an article, a post or whatever contents in any form a quality one.

In the world of search engines, quality means the same thing as relevant, engaging, helpful, valuable and practical. So, if your content is optimized with the right keywords, and you were able to engage or give practical tips to your audience, that’s quality. 

The Links

Search engine optimization is incomplete if the links are ignored. Building links to a blog and its pages is fundamental to improving ranking and organic traffic.

More so, links can aid in dominating a particular niche or topic. As we studied earlier in this article, quality content is that relevant and helpful article on your blog. But it’s not enough to have useful content, especially when no one reads it.

Getting the resourceful post to the first page of search engines can be difficult. But when you target long-tail keywords and build anchor links to it, don’t be surprised to find your blog generating tons of organic traffic.

Internal links are done within your site, by interlinking old and posts. Some folks call it inbound links but the important thing to know is the benefit. It makes latest published articles important in Google’s eye. Use the primary key terms as anchors and link to inner pages on your blog. Then, go out there and enhance your ranking with external links (off-page) from trusted sources.

Over To You

How much organic traffic do you generate from Google? Please share your comment – in the comment section below. See you ahead!

Author Bio

This is a guest post and the views of the author do not necessarily reflect the views and opinions of this site. The author, Brian Nixon, is a professional search engine optimizer who writes for Pitstop Media Inc, a Canadian company that provides top rated SEO services to businesses across North America. For more information please visit www.pitstopmedia.com

Using Social Media Effectively for SEO

Social media has grown from a niche trend to the face of the web, and the ingredients of a good SEO campaign changed as a result. Accordingly, webmasters and SEO services need to change the tactics they use in order to optimize their websites.

With that said, here are a few tips for incorporating social media platforms into your SEO efforts. By continuing with the tactics you've been doing and effectively involving social media, you'll see a much greater return on your SEO investment.




Actually Use It

 This one might seem obvious, but the fact is that there are still SEO managers out there who have yet to add social media to the mix. This is a mistake for a couple of reasons, mainly because the largest search engines have started to include social media in their results. Google has, Bing has, and others will.

Thanks to this, if you're not using social media in your SEO, you're no longer speaking to the web with the loudest voice that you can. Launch social media pages and develop a buzz; get people to retweet and +1 your websites.



Give Your Audience a Reason to Talk

 Of course, you can't just launch a Facebook page and expect it to manage itself from that point on. Once you've attracted a following - likely through self-promotion on your own website or other avenues - it's time to get people to talk. How, though?

Giveaways or discussion both work great as catalysts for discussion. Giving away a product and asking for a retweet always does well to stir up a buzz. Or if you're managing a Facebook page for a car insurance company, perhaps you could create a post asking users what their worst driving experience has been.

The point is that you need to engage your audience. Retweets, Google +1s and Facebook Likes can all work to increase your social media presence and, therefore, your site's search engine rankings.



Don't Be Modest

 So you've launched some social media pages, ran a few campaigns and developed a strong following. Still, you aren't seeing the results you'd like to. Maybe, you start to think, this social media thing isn't all it's made out to be.

That may be the case in some very niche industries, but what's more likely is that you're being too modest. Giving things to your followers and getting lengthy discussions going is great, but it doesn't do much to help you engage new customers.

The solution is to not be modest! Ask for a Like, +1 or Retweet when you're doing your campaigns. These types of promotion will help your exposure on social media networks. More importantly, though, it will signal to the major search engines that people find your site relevant. This will give you a boost in your SERPs.



Direct Followers and Fans to Your Website

 This goes hand-in-hand with the last point, but it's worth repeating because sometimes company profiles still manage to fail at this. Don't keep your social media followers on Google+ or Twitter. Encourage them to visit your site.

After all, your site is where most of your business will come from. Customers can't buy anything from your Facebook page, they have to go to your site for that. Although they might not normally have a reason to go to your company's site spontaneously, social media gives you a chance to reach them and direct them to your site.

Another advantage of including a link to your site is that it will give your website yet another incoming backlink. Once people start to +1 and Like your social media profiles, the backlinks to your main website will help to further improve its standing in the search engines.

Between all of these tips, the goal remains the same: Get people to recommend your social media pages and get more inbound links to your site. By maintaining a strong social media presence, you'll have a head start on competitors who haven't yet moved into the social territory.

Social media is here to stay, so it's time to further your skills if you haven't already. With these tips and an active approach towards blending social media into your SEO efforts, you'll be able to leverage social media in your favor. Try out new combinations and see what works best for you.

Author Bio
This is a Guest Post by Kelly L. who is a self-proclaimed social media expert. Kelly enjoys hiking, swimming, and jogging in her spare time. Kelly's job keeps her busy as she specializes in helping her insurance clients settle car insurance claims.

Social Media is now an Important Part of SEO Strategy

Everyone seems to be well aware of the part that the role played by social media in our life in today’s world. Social media seems to be such an important piece of our life that we actually spent at least 3 hours in updating our online profile, talking to friends and sharing and commenting the new and useful information on the net. From the business point of view, social media plays a vital role. The new strategies of search engine optimization says that social media is one of the most powerful factors affecting the optimization of any website. Lets us see how social media act as an important part of the SEO strategy

Exposure to larger audience

The SEO strategy clearly states that the larger the exposure to the audience, the more is the benefit. The sites need a platform to expose themselves and what could be better than the social media networks like Facebook, Twitter etc. The people visiting these web portals on regular basis gets an idea of what other sites contain and from there the curiosity arises, resulting in the hits and views of these sites. Once the people start looking up for the exposed sites, automatically their ratings will increase.

Advertisement on the social network

The biggest advantage to all the sites from the social media would be in the form of the advertisements. There are spaces available on the social networks for the advertisements of various products and companies. Also the companies who need to be SEO optimized might as well want to create their own local page publishing their products and services. When the social media users view these ads and they search for them on the search engine as part of their curiosity. Thus this helps them improve the ranks and increase the visibility of the sites on the very first few pages of the search engine.

Linking through social media

One of the other important profits that the social media gives to any website is the linking factor. At social networking sites like LinkedIn the companies find associates and alliances for their company. It is here that individuals or a group dealing with a particular business will find its links that would help them find more business out of the common. Linking usually also helps bringing more and more customers from different regions of the state or the country. The social media sites which are active in the link building policy of the SEO strategy will make sure that you get business form whichever are you deal with.

Know What Users Want

The most exciting feature of any social media sites are the instant feedback provided to the particular host of the web portal. The suggestions and responses help in making the site a better one and also increase the publicity of these sites. A factor which most of us ignored while reviewing the comments is that the number of keywords increases when a person posts his/her comments. The increase in the number of keywords is for sure a good SEO key point and thus the website which is looking for good ratings on the search engines will surely get a positive response. Feedbacks are definite strategies of both the social media and the search engine optimization as well.

So we see a number of points were social media holds a good part in the SEO of any web portals and thus we see how important it is to link our sits with the social networks. So use as much  of this social media as you can to promote more and more of your business and get all the benefits you desire.

Author Bio

This is a Guest Post by Crystal J. Briscoe who is from Self Test Engine. Looking for Cisco CCNA Training help? Let’s take advantage of Self Test Engine self paced training and pass your IT exams on first try.

5 Killer SEO Tips to Rise in SERP

SEO Tips are the most wanted entities over in the blogger world because every one needs them to rise their sites in SERPs (Search Engine Results Page). However tons of articles on SEO tips are easily available over the web ,Some ideas seem good some may provide false information. Luckily, these SEO tips will always stand true, and if you aren't implementing them as a part of your strategy for better rankings then you will be missing out.



1. Use of EMD
Exact Match Domains are always easy to rank in SERPs. You should use any keyword that you are targeting in the domain name. While choosing a domain you should always go with .com .org .net which is in decreasing order in importance in the eyes of search engines . If your first choice is already taken by somebody, then you can try "-" between the words to still get your key phrase in your domain. However a exact mach domain can beat any domain stuffed with slashes.

2. Main keyword in Post titles
Having your main keywords in your Title is one of the best SEO strategy to get quick success. Be sure your Title is not more than 70 words because search engines will only display upwards 70 characters in Search Results. Remember no one likes to click an incomplete title in Result page. Just don't go overboard and include a lot of them in the title ,make sure that your title is understandable.

3. Use the H1 tag to title your page
Use your main key phrase that you want to get ranked for in the H1 tag for the specific page. Remember Search Engines gives highest priority to H1 tags so take its advantage as much as you can. Don’t ever use more than one H1 tags on a single page if you are doing this search engines will probably try to ignore your blogs or sites.
Also, use your H2 tag for keyword variations or sub-key phrases within your post content. H2 tag can be used as many times as you like on a page, but should be used always beneath H1 tag to list sub topics.
Don't use H2 tags for widget headers let them be reserved for pointing out your targeted keywords.

4. Show Link Diversity
It is well known that you should have backlinks from as much as possible sources, don't stick to one site alone. Everyone gets crazy over dofollow and high page rank links, but diversity is key towards success. This means getting links from articles, blog comments, forums, social bookmarking, video hosting sites, PDF document sharing sites and even getting links from different domain extensions as in.net,.uk,.co and.info. Grab the links from all the possible sources that you can harvest.

5. Unique Content is King
Its well known phrase that content is king, by the way its true. When ever you are writting write for people not for bots. Don't bombard your content with high level vocabulary. Write things that can be easily grasped, If they find your writtings difficuilt to understand then they will simply click on the close button. Your content should be 500+ words long with revalent images, and it is absolutely fine if your content offers common.

Author Bio
This is a Guest Post by Ritesh Warke who is here to offer SEO help and SEO tips specially to the bloggers, with easy to follow and understand tips,hint and ideas. He shares his tips about image seo on his blog Tech Inspiro. Be sure to check out his huge Dofollow list, a key tool for increasing PR, building Quality backlinks and generating traffic for your site.